Q How can I prepare for an interview by viewing the employer’s website?
A It’s sad but true that many job seekers have arrived at interviews only to discover they know little about the place where the job is situated. Part of interview preparation is not only knowing your job specialty but also to discover what the employer does. One way of doing this is to review the employer’s website to gain an understanding of the business. There are several things a website can tell you about an organisation.
FIND the names of key people in the business in the area you may be working. Find out about their backgrounds and areas of expertise.
FIND out how the organisation is tracking financially by looking for annual reports. See what areas are growing.
This can provide you background when you are given a chance to ask the employer questions at the end of the interview.
SEE if you can get a feel for the image they wish to present to the community. Is this the sort of image that aligns to your values?
CHECK out their products or services and locations thoroughly. You may be asked about them or whether you can travel regularly to their points of representation.
ONCE armed with this information, you are better prepared for your interview.
You can also cross-check the official information with web searches on the organisation and with people who have or currently work there.
A growing area of importance for the employer is to determine whether there is a good fit into their culture. Lack of fit is often a reason many choose to leave quickly. A background check of the employer will help minimise the risk of a mismatch. Researching the potential employer will make the transition smoother, and help you decide whether it’s really for you.
Source: Warren Frehse, Author
Published: Herald Sun Career One Saturday 15 August 2009